In this episode of Photography Adjacent, Tom Trevatt sits down with Alice Benham, business strategist, coach, and host of the Starting the Conversation podcast. Alice also happens to be Tom's own business strategist, which makes for an unusually candid conversation on both sides. What starts as Alice's origin story, leaving school at 16 and accidentally stumbling into freelance work, opens up into something more honest and searching. They cover burnout, the trap of endless diversification, and why making business look easy online might be doing more harm than good. There is also plenty here specifically for photographers and creative business owners, from pricing confidence to client experience and why your best marketing strategy might already be sitting in your inbox.